For Lancôme’s Flèches d’Or, the parfum was presented in a particularly charming and practical form — a flacon de sac, or “purse bottle.” This portable design allowed the wearer to carry a touch of the fragrance wherever she went, combining convenience with refined elegance. The bottle was made of colorless pressed-molded glass, with part of its surface delicately frosted to create contrast and visual interest. Its silhouette was based on the signature “flèche” (arrow) motif associated with the perfume, echoing the dynamic, tapered lines of earlier Flèches presentations. The overall effect was that of a miniature jewel, discreet yet distinctive.
The flacon de sac was topped with a polished brass cap that tapered into a loop, allowing a slender blue ribbon to be tied through it. This design element was not purely decorative — it served as a practical feature, enabling the bottle to be worn on a necklace or attached to a belt. For those who preferred to keep it close at hand in a handbag, the ribbon made retrieval easier and added a note of feminine charm. In essence, this was a perfume accessory as much as a functional fragrance container, embodying the mid-century trend of blending fashion and scent into a single, wearable object.
The bottle was created by Lancôme’s in-house artistic director Georges Delhomme, a designer celebrated for his ability to infuse everyday perfume objects with a sense of sculptural elegance. Debuting in 1957, the Flèches d’Or flacon de sac reflected the optimism and style of the post-war era — portable luxury for a modern woman on the move. Its combination of thoughtful engineering, practical portability, and refined design has made it a collectible piece among vintage perfume enthusiasts today.
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