The Sport Series, introduced in the 1945 Lancôme catalog, was conceived as a practical yet refined presentation for the house’s Eau de Cologne and Lavender Waters. These were scents associated with refreshment and simplicity, and the Sport Series aimed to offer them in a format well-suited to active lifestyles, travel, or casual daily use—without sacrificing the brand’s high aesthetic standards.
The bottle design was both utilitarian and elegant. Created by Lancôme, the flacon featured a flat profile and was topped with a secure cap, making it easy to pack or slip into a bag. Its defining feature was a series of horizontal molded ridges, which added not only visual interest but also a tactile grip—ideal for handling during travel or after physical activity. The caps were made of Pollopas, a high-quality plastic of the time, each one stamped with the Lancôme seal, ensuring brand identity and a sense of luxury even in a sporty format.
Color Coded:
Each fragrance in the series was distinguished by its own unique pairing of cap and label design, creating an instantly recognizable appearance for each scent.
- Ref. 80, Cachet Bleu featured a blue cap with a white-on-blue label, projecting a cool, fresh tone.
- Ref. 81, Étiquette Noire was marked by an ivory cap and a sophisticated black label trimmed in gold, with red lettering—a bold and elegant contrast.
- Ref. 82, Fêtes de Paris had a lacquer-red cap paired with a gold-bordered label displaying red and blue text on a white background, suggesting festivity and flair.
- Ref. 83, Lavandes was topped with a Venetian green cap and a soft, harmonious label in white, mauve, and gold, evoking the calming nature of lavender.
The bottles came housed in protective cases, each decorated with the Lancôme Parfums mark. This packaging served both a practical and visual function, reinforcing the brand’s commitment to elegance even in its more casual offerings.
Ultimately, the Sport Series exemplified Lancôme’s ability to merge convenience with beauty. With carefully chosen materials, distinctive design elements, and thoughtful color schemes, these bottles stood out as much for their usability as for their stylish presence—a refined solution for perfume on the go.
Why Pollopas?
Lancôme’s decision to use Pollopas for the caps of its Sport Series flacons in the 1945 catalog was a strategic blend of function, aesthetics, and innovation. This line was specifically created for travel and active lifestyles, and the material properties of Pollopas aligned perfectly with those goals.
Pollopas was a lightweight plastic, with a specific gravity of only 1.44—about half the weight of glass—making it ideal for portable products. For a collection designed with sport and travel in mind, the reduced weight was a practical advantage. Additionally, the material was durable enough to withstand frequent handling without cracking or warping, contributing to the series’ functional appeal.
Visually, Pollopas offered a brilliant finish. It could be polished to a high gloss and dyed in vibrant colors, which made it an ideal choice for perfume caps that needed to reflect the elegance of the Lancôme brand. In the Sport Series, each fragrance was identified by a distinctively colored cap—blue, ivory, lacquer red, or Venetian green—paired with a coordinating label. The high polish of Pollopas helped these colors appear rich and refined, almost jewel-like, enhancing the overall luxury presentation despite the utilitarian aim of the line.
Another important factor was the material’s moldability. Pollopas could be easily shaped and stamped, allowing Lancôme to emboss each cap with its seal. This ensured a strong brand presence on even the smallest part of the packaging. The smooth surface also allowed for engraving or the scratching-in of designs, offering flexibility in decoration and allowing the label and cap to be closely coordinated in both color and design.
Pollopas also offered excellent resistance to water, alcohol, and solvents—qualities essential for a cap that would regularly come into contact with Eau de Cologne or lavender water. Unlike some early plastics that would soften or degrade with exposure, Pollopas retained its integrity, ensuring that the bottles remained functional as well as attractive over time.
Finally, using Pollopas projected an image of modernity and innovation. Introduced in the 1930s, Pollopas was a relatively new material that symbolized technological progress. For Lancôme, a house known for its luxury and sophistication, incorporating such a modern substance into their packaging allowed them to appear both forward-thinking and practical. During the post-war period, when materials like glass and metal were still costly or scarce, Pollopas also offered an economically sensible alternative that didn’t compromise on quality or beauty.
In sum, Pollopas provided the ideal solution for Lancôme’s Sport Series: it was lightweight, elegant, durable, and modern—qualities that supported the brand’s aesthetic while meeting the practical needs of its customers.

